Marketing
Know your audience.
Companies thrive on their ability to acquire and keep customers. A company can offer the most innovative product or service, but it becomes worthless if it isn't relevant to the customer. GDK Associates focuses on making our clients' ideas, products and services connect with those most important to them. We capture their attention through informative, strategic marketing outreach.
In order to ensure our clients reach their target audiences, we first need to understand them. GDK Associates stays up-to-date with the issues that matter most to a community or particular demographic, so we know what ideas and services will resonate with them and which will turn them off. We take a look at buying trends. We know how consumer tastes are changing and how that impacts their purchasing decisions.
Beyond consumers, we study the marketplace. We research industries and analyze competitors. We identify where the market is crowded and where there is space. We look at broader trends that influence changes in social behavior.
By knowing our client's markets inside and out, we put together creative, fresh marketing campaigns that build broad-loyal customers. Whether it's selling an idea, a product or a service, we create demand for our clients and secure them a place in the market.
Among our marketing services, we:
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build tailored marketing plans to successfully reach target audiences
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conduct research and analysis on industry markets and provide market feasibility studies and reports
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write, design and produce marketing collateral including annual reports, brochures and newsletters
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develop, write and oversee grant proposals
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serve as liaison between grant recipient and client, leading the internal and external project teams, managing partner relationships and fostering new alliances
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identify and secure advertising opportunities
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manage direct mail campaigns
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conduct focus groups and polling
Our practice areas include:
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