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Public Relations
Tell your story rather than someone else tell it for you.
Public relations encompasses a broad range of communications tactics that help convey an organization's message, brand, products and services to its audience. Without a strong communications strategy, companies often get lost among misinformation and overcrowded markets. A public relations plan allows clients to control their message and share their story by leading the conversation.
GDK Associates has years of experience developing communications programs to meet our clients' goals. We offer extensive PR services that allow us to tailor every plan to fit each client differently and perfectly. And we execute it with enthusiasm.
Substance matters, and PR "fluff" doesn't leave a lasting impression. We focus on promoting an organization's strengths and building competitive brand position. GDK Associates works to ensure a client's image resonates with its audience. Sometimes that means creating a new brand. At other times we need to reposition an existing brand, and once in a while a brand just needs a little new energy.
Our team understands what tactics work - when a grassroots campaign will create the buzz a client is looking for, or when an annual report will catch the eye of a new target audience. We recognize when a community event can generate the support needed for a new idea, or when a media campaign can give a much-needed boost to an organization's image. Regardless of the combination of tactics, we provide clients with comprehensive strategies that build their public image and benefit their bottom line.
Among our public relations services, we:
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create comprehensive communication plans tailored to meet clients' broader business goals while improving the economic and social conditions of targeted populations
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create and execute media outreach campaigns to secure placements in targeted media outlets
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develop relationships with key members of the media
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Write news releases, pitch letters, opinion editorials and letters-to-the-editor
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develop press kits, including organization fact sheets, leadership biographies, news releases and secured media placements
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provide media training to help clients more effectively interact with and manage the press
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create, redefine and manage client brand identities
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manage crisis communications
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plan and manage events, including coordination of logistics, identifying sponsors, supporters and speakers, creating programs and designing promotional material
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write speeches that reinforce company messaging and client brand identities
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execute online communications campaigns
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secure sponsorship opportunities
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develop and structure web site content
Media Relations
Purposeful media outreach.
The media is a powerful force, with the ability to significantly help or hurt an organization or company's brand, reputation and profitability. Knowing how to communicate effectively with the media can be one of an organization's greatest assets. Remember, media relations should be a mutually beneficial two-way street.
GDK Associates has over 15 years experience working with print and broadcast media. We understand what reporters seek in terms of story ideas; qualified, credible experts and factual and reliable information. We offer them what they need in a timely manner that reflects the favorable expectations for our client's and the communities they serve. We do this through carefully focused strategic media campaigns for our clients.
Our team of media specialists seeks out earned media opportunities to place our clients in relevant news stories that reach their target audience. Our reach is diverse. We work effectively with mainstream as well as ethnic media; industry as well as business publications and the all important community and neighborhood media outlets. We build trust with reporters by establishing honest and mutually beneficial lasting relationships. As seasoned media relations professionals, we know the importance staying on top of who's covering what inside media outlets and developing new relationships as needed. We answer reporters' tough questions and advise our clients how to most effectively interact with the press.
Most importantly, our media relations work is purposeful. Whereas some see the value in how many inches of ink a client receives in the paper, we see things somewhat differently. We believe in meaningful, strategic outreach. We create and implement media campaigns that meet specific client goals and educate and empower our clients' target audiences.
Whether it's television, radio, newspapers or magazines, GDK Associates knows media. With associates encompassing 6 regions in major media markets across the United States, GDK Associates has built solid relationships with CNN reporters and community newspaper editors alike. We shape stories, generate results, and change public opinion.
Among our media relations services, we:
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create and execute earned media outreach campaigns based on our client's ultimate target audiences by working with media outlets that provide the most effective ways of reaching them. Media outlets and relationships are selected and cultivated on the basis of their usefulness
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write news releases, including VNRs and ANRs, pitch letters; opinion editorials and letters-to-the-editor based on thorough knowledge about each media outlet's style and values
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develop press kits, including organization fact sheets, leadership biographies, news releases and secured media placements
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provide media training to help clients more effectively interact and communicate with the media
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create and execute crisis communications plans
Our practice areas include:
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